Sportsdirect.com retail, Ltd.

Sports Direct is the UK’s leading sports retailer by revenue and operating profit, and the owner of a significant number of internationally recognised sports and leisure brands. As at 25 April 2010 the Group operated out of 387 stores in the United Kingdom (excluding Northern Ireland). The majority of stores trade under the Sports Direct.com fascia. The Group’s UK stores (other than Field & Trek) supply a wide range of competitively priced sports and leisure equipment, clothing, footwear and accessories, under a mix of Group owned brands, such as Dunlop, Slazenger, Kangol, Karrimor, Lonsdale, Everlast and Antigua, licensed in brands such as Umbro, and well known third party brands including adidas, Nike, Reebok and Puma. Field & Trek operates out of 19 stores in the UK, selling a wide range of camping and outdoor equipment, waterproof clothing and footwear, including leading brands such as Berghaus, Merrell and Salomon.. The Group has retail interests outside the UK and has a flexible approach to entry into markets. The Group’s portfolio of sports and leisure brands includes Antigua, Campri, Carlton, Donnay, Golddigga, Nevica, No Fear, Sondico and USA Pro as well as the brands previously mentioned. The Group’s Retail division sells products under these Group brands in its stores, and the Brands division exploits the brands through its wholesale and licensing businesses.